A “Pioneer” is defined as a person who is among the first to explore or settle a new country or area. I understood that by reading books and learning about the lifestyle of a ‘pioneer’ may just help prepare me for the journey ahead! Pioneers were explorers. Even though they didn’t always have the complete foresight to see the obstacles or know what to expect, they were prepared to face whatever came their way. 

It’s important that I first take you back to the beginning, to our chapter 1, so you will understand fully where we came from and, more importantly, where we’re headed!

Even though we aren’t exploring new lands physically, we are exploring new territories in data analytics and business. Every journey has a beginning… only ours has had several! A company will rarely begin its journey more than once, or as in our case… four times! Though our company has had the unique challenge/opportunity of launching many times, one thing can be said for certain, we just don’t give up. We have experienced many challenges over the past 2 years, but our goal, focus, and determination remain strong. Why? It’s the destination. Yes, it would have been much easier to give up and say, “Well, we tried” and move on to something a little less innovative and challenging. But one thing I always like to say,

“If we quit, we guarantee our results… but if we move forward, we either succeed, or we learn.”

Our journey began directly after the close of another company that I was a corporate operation and marketing consultant for. I always believed in the concept they had of collecting ‘Big Data’ from the point of sale receipts and loved the idea of their membership platform. They even had a referral program that encouraged growth to expand internationally for a wide variety of data collection. I truly believed in the potential and vision and understood what the company was trying to accomplish.

Even though I didn’t own or manage the company, I, just like millions of others all around the world, felt like it was a part of me. Well, after a lot of fraudulent data submissions, fake IDs, and, fast growth in China, that company permanently closed its doors in September of 2017. 

I was immediately faced with a choice… I could stop right there and go back to my small technology shop from rural Missouri that I started years ago, or… I could take the map, prepare for the journey, and pick up where they left off. Much like pioneers, I didn’t know what to expect or how we were going to arrive… but I knew where we were going. 

I have heard it said before many times, “Your past does not equal your future.” You have the choice and power to shape the future to look completely different than in the past. “If it’s meant to be, then it’s up to me!” So, with a positive mindset and strong determination, I embarked on this new journey. I realized right away that if I was going to start, then I needed to be focused, strong, and unstoppable. 

In crafting this new company, I knew it would be a collection of benefits that included a diversity of ambitious travelers, smart entrepreneurs, and everyday shoppers. With all of these ‘elements’ coming together, we had the power to become an unstoppable force … like an elephant! The name “Elamant” was born.

“We show the world our unique individual pieces in the image of an elephant.”

The logo and branding of our company reflect on our traditional core values of respect for each elemental part that makes up our company. Therefore, if we operate alone, we will crumble … but if we work in unity, together, we are unstoppable! 

After our successful red carpet launch event in Singapore on November 8th, 2017, we have had many unexpected challenges. From programming and software malfunctions, corporate staff changes, a few online gossip blogs, and dishonest vendors, we started experiencing our waves of problems. Like the explorers when they would encounter some unexpected weather, terrain, dangerous wildlife, or lack of food and water, they had to act quickly and make survival decisions. Now, with the right executive team in place, a solid software platform, and a programming, support, and legal team to help with scalability and growth we are on track to have the most successful year yet! Even with the launch of our new platform, we still have so many new enhancements coming out this year. We are in a good place now in our journey where we can see the vision clearly and… I can confidently say, “The best has yet to come!” 

When you are faced with challenges in your life, you can either let it defeat you …or define you. In this journey, we have truly had our defining moments. After looking at criticism from customer reviews, gossip, and yeah even some rumors, I was able to get an inside look at some challenges and perceptions, then use it to better enhance our program and solve people’s concerns. Any chef will tell you while trying to perfect their signature dish; “Listen to your customers. “

Elamant is still in the start-up phases of its journey, but we already know more than we did, and know what it takes to succeed. We must face the challenges with excitement and understand that by continuing to improve the value for our customers and merchants, we get one step closer to our destination on this journey!

You have a choice. Keep moving forward and CHOOSE to


Ryan Evans / CEO